A high-performing website built with thoughtful web design and strong user experience can quietly improve sales without increasing ad spend. It focuses on people, not pressure.

First Impressions Build Trust Before Sales

When someone visits your website, they quickly decide whether your business feels reliable. This decision happens long before they read your content or check your pricing.

A clean, fast, and well-structured website—especially a professionally built WordPress website design—creates a sense of trust. Visitors feel that the business behind the website is serious, dependable, and respectful of their time.

This is why experienced web design companies in Delhi and Noida focus on clarity and performance, not just visual appeal.

Comfort Leads to Confidence

People don’t like to feel rushed or confused online. They prefer websites that guide them gently and clearly.

A high-performing website:

• Makes information easy to understand
• Reduces mental effort while browsing
• Avoids unnecessary distractions
• Feels calm and purposeful

When visitors feel comfortable, they naturally stay longer—and comfort is often what turns interest into enquiry or purchase.

Website Speed Reduces Doubt

Slow websites create hesitation. Even if your product is good, delays make users question quality.

Fast-loading websites built with optimized WordPress website design in Delhi & Noida:

• Keep users engaged
• Prevent frustration
• Encourage quicker decisions

Speed is not just technical—it’s emotional. When a website responds quickly, people trust it more.

Clear Structure Converts Without Pressure

Many websites lose sales because users don’t know what to do next.

A well-designed website creates a simple journey:

• Who you are
• What you offer
• Why it matters
• How to take action

When this journey is clear, users don’t need ads to convince them. The website itself becomes the salesperson—quiet, honest, and effective.

Mobile Experience Plays a Bigger Role Than Ads

Today, most users browse on mobile devices. A poor mobile experience cancels out even the best ad campaign.

A high-quality web design company in Noida or Delhi ensures:

• Smooth mobile navigation
• Easy scrolling and tapping
• Fast loading on mobile networks

Improving mobile usability alone can significantly increase conversions—without increasing ad budgets.

Good Web Design Attracts Organic Growth

Search engines reward websites that people enjoy using. Better performance, better structure, and better content lead to improved rankings.

This means more organic visitors—people actively searching for your services. Organic traffic converts better because it comes with intent, not interruption.

Ads may bring visitors, but your website decides whether they stay, trust you, and take action.

Investing in strong web design and WordPress website design in Delhi & Noida helps businesses:

• Build trust naturally
• Improve user experience
• Increase conversions
• Grow without relying on ads

A high-performing website doesn’t push people—it supports them. And when users feel supported, sales follow naturally.

Looking to improve your website’s performance? Our web design and WordPress website design services in Delhi & Noida focus on speed, clarity, and user experience. Contact us to discuss how we can help your website perform better and convert more visitors naturally.

The post How a High-Performing Website Improves Sales Without More Ads appeared first on RKG Technologies.

Business owners, Agencies, SEO professionals, businesses have now new tools & more data, and easier access to both as compared to last year.

And Customers/consumers, are getting more information they require through a creative, engaging, and seamless local search experience.

Google & Changing Customer/Consumer Buying habits disrupt Local Search

In current years, many of our most important & top local search engine updates are from Google, but it doesn’t come as surprise:

Due to the Covid Pandemic, Google quickly responded to the changes in the customer buying habits & remains the dominant force in the market.

• Currently, Google has a nearly market share of over 92.4% in the search engine domain worldwide.
• 83% of local customers use Google Search to find details about local products & businesses & 90% will purchase in nearly one week of their initial search.
• Currently, Google facilitated more than 2 billion connections such as reviews & reservations between local shops, businesses & shoppers per month in 2020.
• [Available near me] Google Searches increased rapidly by 100% in 2021; [now near me] Searches by 200% in 2021, and [along my route] Searches 1000% in 2020.

That means understanding the changes to local search engines through in 2021 & adjusting & applying your 2023 strategy accordingly. So below are the most important & updates of 2021, that you should know –

Google My Business – Google Business Profile Listing Made Local SEO More Convenient For Businesses

When Google Re-Branded the Google My Business to Google Business Profile, This new name also bring many new features & updates with it.

Which most important is that now business owners no longer need to use any application to update/edit their business details & correct their business listings. Now Business owners can directly change/update the details, Add business hours, contact details, pictures of the business directly from the Google Search engines & Google Maps.

Now Business owners also can complete the business listing & verification process & resolve issues like search pause, business shifting. Making an easier presence in the local search results.

Google makes it easier to find and understand the latest local news

In the searches history [Show near me] searches triples in the search history the worldwide. Google has recently added features to its local SERPs to the creation of local news & easier to find.

Google Launched two new projects for this, which help journalists, enrich their stories & local data & information for the local news. Details are given as below –

Scheme Project

It collects, analyzes & visualizes data collected and then processed by the Associated Press about a locality for the local search news.

General knowledge project

It analyzes data at the local, county, state, and national levels by accessing their comparisons, charts, and visualizations.

The search engine made it easier to locate local news stories & nearby information in SERPs with these updates:

• local news library: Local news library consists of the local news relevant to the user query/searches & appear at the top of SERPs, It makes them to fines the local information & publication
• Show episode of the most important news: Many Trusted local news sources appear in the major application, which users/consumers have previously searched.
• More news in search: Google has improved its quality & ability to associate news with broad queries.
• local tweets – Local journalists & publications also appear in local news in tweets rather.

Bing added more visuals and rich results

In March 2021, Microsoft Corporation released five major updates in Bing, which are focused on the local search & Relevant results with the rich & smooth experience by improving the visual elements & text base  search results. These updates are–

Expandable Rotors – it gives additional information on hovering the search result

Similar infographic Result – it gives similar infographic results as shared by the consumer.

Intuitive highlights – it extracts detailed information like – ingredient list, calories & other information from the page without clicking on the link.

Integrated Visual Search – it allows users to search visually for similar items.

These changes are modes to focus on the local search & its optimization for the more attractive & relevant searches.

Everyone gets new attributes

Google Regularly updating it & releases new themes, which changes the complete look & feel of the Google listing page, Also it keeps adding new attributes like online appointments, grades, online classes, products, services, digital sponsorships.

Domestic e-commerce got a boost with pointy

In June 2021, 50% of American shoppers said that they are intended to check online about the products & their details like inventory, price, and features. This means that adding your products to Google’s business listing & keeping the details & inventory updated is very helpful. Its might some time to keep everything up to date. For this Google Also gave some pointy integrations to integrate your store with it.

The rollout of the first mobile index is still in progress

Indexing offering the first mobile device has been on the horizon since Google announced it at the end of the year 2017 firstly. Since then there have been many ups & downs including a delay in Sept 202o which the Search engine stated that it would postpone mobile indexing until march 2021. In which source of the problem? As Google cited many tags including meta tags for bots, lazy loading, blocked assets, core content, mobile images, & videos.

Google Search tells us about its stats ie. 76% of the user uses smartphones to search for something nearby & nearly 28% of them result in a sale. So If you don’t offer a smooth mobile experience then you need to get it.

New Free Local SEO Insights & Tools

SEO professionals & Local businesses should always keep looking for new tools & updates from the search engines. There are many tools offered by search engines to keep updated & get the right information & Insights.

One important tool is Local-Pack-O-Meter, developed by Local SEO Guide, using this we can search different types of data & Google searches including local packages, Knowledge cards, shopping, job posting, and many other things.

If you are looking for more data & information about your local SEO & strategy for 2023, then you should check the latest updates & opportunities. Although these points have critical in the 2023 local search engine strategy, they are not the only content you should concern about.

If you are starting with the local SEO make sure you should set up the local listing & update the important details there like products, services, online appointments, contact details, inventory details other which your consumer might look for. If you still want more information & looking for your business listing contact us.

The post 7 Local SEO Updates That Will Impact Your 2023 Business Planning appeared first on RKG Technologies.

To find cheap web hosting, we have checked & set up the hosting accounts with many of the hosting service providers. Below we have given the list of the cheap hosting providers from our analysis. For a new brand website & site performance, We have found the below list which is the best & cheap hosting services providers.

1. Hostinger – The Best & Cheapest hosting plan

Hostinger has the absolute cheapest price at $1.39 per month for the single website shared hosting plan. For this hosting, you have to take the hosting plan for the 48-month in a one-time payment method. Now its seems heavy, but if are purchasing for 12 months then it will cost around $2.99 per month & this way for the 48 months the total costing will go high as compared to a single payment for 48 months. So get the 48-month single web shared hosting plan in one go.

This hosting plan will include –

• 100 GB bandwidth
• 30 GB storage
• 1 email account
• Free SSL certificate
• 99.9% uptime guarantee
• 24/7/365 customer support
• Optimized for WordPress with one-click installation
• User-friendly control panel
• Cloudflare protected nameservers
• Managed WordPress
• DNS Management

Also in the future, if you need more storage or bandwidth you can upgrade your hosting plan to other available plans with higher storage.

2. DreamHost – Single day cheap hosting plan

In the current covid-19 pandemic situation everyone doesn’t want a long-term hosting plan, but they want short terms with the lowest hosting plans. Since for the long terms we have to pay the complete cost is one-time which can get expensive even when we are looking at the cheap plans.

DreamHost has an initial single website shared website cost at $4.95 per month with the contract or yearly agreement. In DreamHost, you can get a cheap hosting plan and you don’t have to be on any multi-year contract.

• Unlimited traffic
• 50 GB storage
• Free SSL certificate
• Free WordPress website builder
• Free automated WordPress migrations
• Automated WordPress updates
• 24/7 live chat and ticket support

DreamHost is also recommended by WordPress and it also has a single-click integration & updation option. It also has a zero risk 97 days money-back guarantee and this is the longest time to test any web hosting in real-time.

3. BlueHost – Best for New WordPress Site

If you are building your website on WordPress then BlueHost is the best & cheapest hosting service provider. For the new site, also for the first brand website, BlueHost is the hosting service everyone should be looking for. Also for the BlueHost hosting plan, you will get a domain free for the first year.

BlueHost has a single website shared website cost at $2.95 per month for a yearly agreement and it include the below details

• 50 GB storage
• Unmetered bandwidth
• 24/7 customer support via phone and live chat
• $100 Google Ads credits
• Automatic WordPress installations and updates
• Custom WordPress themes
• 30-day full refund if you aren’t satisfied
• Free Domain – 1 year
• Free CDN Included
• Free SSL Certificate

4. HostGator– Best for Launching a New Site

Hostgator will help in migrating your website from old hosting to new hosting for FREE when your old web hosting increased your hosting prices. They migrate everything like cPanel, files, database, emails etc. It also offers a free domain for one year. For this, you have to fill the migration form within the 30days of your sign-up.

Hostgator plans to start at $2.75 per month on a contract basis. Along with Free migration, Hostgator offers 24*7 hosting support. Hostgator hosting plan includes –

• Unlimited storage
• Unlimited bandwidth
• Free SSL certificate
• Free email
• Free domain (or registration transfer)
• One-click WordPress install
• Free website builder
• Free Google Ads and Bing Ads credits

5. A2 Hosting – Best Web Hosting for Online Stores

If you are building an e-commerce website for online stores then A2 Hosting is the best hosting service provider. If you want to up & running your e-Commerce stores then A2 website hosting is best.

A2 Web Hosting plan starts with $1.99 per month with the start-up plan for the 3-year contract hosting. Along with may integration option A2 hosting has the one-click installation of many e-commerce plate forms like Woo-commerce, Magento and OpenCart, etc. A2 startups hosting plan includes –

• 100 GB storage
• Unlimited bandwidth
• Unlimited email addresses
• 24/7/365 customer support via phone, live chat, email, and ticketing
• 99.9% uptime commitment
• Optimized WordPress hosting
• DNS management tools
• Website staging

Conclusion – Best & Cheap Web Hosting

There are many other hosting providers, which have low costs but choosing the best hosting with the lowest cost is very necessary. There are many other reputed companies with well-known names who offer hosting services.
For the lowest price with the long-term contract, Hostinger is the best & for the lowest price without any contract, DreamHost is the best option to select. If You have to install & set up WordPress then BlueHost will be the best.

If you want to set up the hosting account, Get in Touch with Us. We offer the Best Web Design & Development, Creative Design, Website Hosting, Branding & E-Commerce solutions, SEO, SMO & Digital Marketing Services, Logos, Catalogs, Brochures & Flyer Designing Services In Noida, India.

The post The Best Cheap Web Hosting Providers You Should Consider Before Buying Hosting Plans appeared first on RKG Technologies.

With the each advertising changes, we should not ask “WHY”, Instead we should ask “HOW”

• How are the advertising changes?
• How does it will impact to the businesses?
• How I’ll learn & adopt this new changes & updates?

Here we have some latest updates being launched at 19th Jan 2022 that you should know for the better optimization of your ads –

“SOME” Detailed targeting option will be removed –

Facebook officials have said that some of its targeting option will be removed, please keep in ming that “SOME” of the options will be removed not all.
Its Facebook opinion that how to make the advertising more better & effective for the businesses. Facebook is agreeing to make some part of their ads platform to less personalised so that businesses can reach to the better matching consumers on their advertising platform.

The detailed targeting option that will be removed involve below options in the advertising panel –

• Health
• Race
• Ethnicity
• Sexual orientation
• Religion
• Political beliefs

After the latest updates of Facebook ads on 19th Jan 2022 Advertisers will no longer be able to target the audience based on their interest as given below –

• Lung cancer awareness
• LGBT culture
• Jewish holidays
• Social issues

Also Facebook will also use this update to remove targeting options on interest that advertiser have not been option for.
Here an explanation from “Meta” for business blogs how the advertiser & agencies can adapt the new updates & changes –

What does it mean for a marketing API

As the marketing API will change on 19th Jan 2022 but advertisers can continue the targeting till the 17th March 2022. Means advertiser can change/update their campaign after 19th Jan but before 17th March. Facebook recommendation is to “the list of ads ID’s are selected at affected object in depreciating targeting terms API”. Partner can check & evaluate the ads ids that may cause a pause in the ads delivery.
Before 17th march advertiser have time to make edits & changes in their campaigns, but Facebook will warn the edit sets Id’s like changes in targeting & placement options.

How You will know if have chosen a removed options –

After march 17th 2022, Advertiser & agencies choose a removed targeting option will see and error message from Facebook.
“Error code 100, sub code 18157520: Cannot Use Invalid Detailed Targeting Options: Some of Your Detailed Targeting Options Have Been Removed: This ad set includes detailed targeting options that are either no longer available or unavailable when excluding people from an audience. You may need to remove items from your ad set or confirm the changes to turn it back on.”
If you get this error message then advertisers need to be update their marketing campaign.
Facebook advertising are changing but we are not surprised, If you are then subscribe our newsletters so that you can get the latest social media & digital marketing updates.

The post Facebook Ads Are Changing In 2022 – Updates, Strategies & Tips appeared first on RKG Technologies.

For the conversion rate & SEO friendly website, Speed is a very important factor to keep in mind. If you don’t have a faster website people will bounce faster than your conversion rate.

Also optimizing a website & maintaining website speed is not a very easy task, since the problem could be from poor coding like unnecessary & junk codes, large & heavy images, not optimized the website properly etc.

You need to get the fix as soon as possible for a better conversion rate.

When you have optimized a website to load faster than your website bounce rate will be low & you have a better chance to rank in Google over the slows sites in Google.

To check the website speed Google has its own tool i.e. Google Page Insights, where anyone can check the website URL speed & they will also provide you some data to optimize your website more. There are few other tools like GT Metrix, Tools Pingdom from where we can check the website speed & instructions.

Why Page Speed Important

Page speed is a very important and crucial factor in the website ranking, Google Search results & conversion rates. So if you have a website & it is not up to the mark in the speed then your website will rank on the first page of the search engines.

Please check the below screenshot – As the website load time go up chances of increasing the bounce rate will be increased similarly.

So if your website has a load of 1-3 sec then you have the proper load time, similarly, if you have the load time of 10s seconds then the customer bouncing chances will be increased by 120%

Also for the same Portent found that page speed can increase the conversions & website ranking drastically. As shown in the below screenshot.

How to Use PageSpeed Insights Tool

Most of the site’s on the search engines don’t even get checked from any speed testing tools. Due to which it takes much time to load. So If you want to check your website speed then go to the Google Page Insight Tools and enter your website URL.

Now click on the analyze button to test your website speed. Once it will be finished it will tell all the details about the website load time.

How to optimize your website

DNS: Use some very fast & cache-enabled servers. If your website is on the shared hosting use some CDN (Cloudflare, Satkpath) with the build-in cache configuration.

Passing the Server Response Time: The standard server response time is 0.2s, if your server has anything above then it will mark you down as compared to the others having the standard server responsive time. To make it happens you must have the server with the latest & updated configurations.

CSS and JavaScript Render Blocking: First you have to check which CSS & Javascript files are critical for rendering after that you need to define that in the part of the HTML by inlining the
In the second step, you can enable the defer loading or asynchronous loading of the non-critical elements.
For JavaScript files, you can add defer or async attributes to the elements.

Optimize Images: Almost all the website have the images optimization issues. To resolve this issue below the few steps:

• Manually optimize the images using the tools & update it to the server.
• Install server add-on per Google recommendation.
• Using PHP built-in library ImageMagick
• Using third-party APIs such as Tinypng, ShortPixel or Kraken.io

Minify: Minify the JS & CSS files for faster loading. There are many plugins & codes available at Google. Codes can be updated in .htaccess files to minify the JS & CSS files.

Enable Compression: Enable the compress from the server-side. This can also be done by updating the few codes in the .htaccess file.

Conclusion

By following the above methods website can be optimized properly & score 100 on the Google Insight Tools. Since higher speed means higher conversion rate & website ranking in the search engines. So push your website speed to 100/100 page speed score.

If you are facing any issue with website speed optimization get in touch with us. We will help you to get in best website speed possible for your website.

The post The Truth about Google PageSpeed Insights: How to Score a Perfect 100% appeared first on RKG Technologies.

Online Business Identity (24*7 Digital Presence)

In the Current digital world, the website is the most important thing. Also, your website should be properly designed & updated. So that user has the latest information about your business. Since the website is the first step that a business should invest in the first for the digital identity & marketing.
 
 

Information Exchange

Nowadays more than 50% of customers expect that any brand/business to have their online presence like website, apps, social media pages, so that customer can access the information about the products & services. In that website is the most capacitive medium to communicate with the customer by providing them online information about your business, services, and products.
 

Credibility & Trust Building

If you think about a few years back when a business must have their emails, contact numbers, business details etc. mentioned on the brochures. Similarly in today’s era customers expect the online presence of the business. This is a very crucial step to build the trust of the customer. And form this prospects for a business website is the most important thing. The further website must have clear visuals, navigations & design for the customers so that customers can find the required details easily. So web design & development is very important for the credibility & trust-building of any business.
 

 

Business Website Design, Sales & Revenue

A business website must have a professional design so that any customer or website visitor can get the required details about the products & services easily. Websites have the proper information in an interactive & interesting way presented so that visitor need not to find the information looking for. And the interactive design will not lead to get visitors bored. So if the information & design is properly done then the visitor will get converted & business sales & revenue will be generated.
 

 

Advertising & Growth Opportunities

A Website is more environmentally friendly when it comes to digital marketing & Advertising. In digital marketing there we have a lot of ways to advertise your business online through internet marketing. Like Google Ads, Facebook Ads, Instagram Ads, YouTube Ads, etc..So for this having a Good Agency for digital marketing is also important for the proper advertising & getting new business opportunities.
 

 
We have an expert team in Web Design & Development, Digital Marketing, Advertising & Branding Services, and Logo & Graphic Design Services. So if you are looking for any of these services, please email us at – info@rkgtechnologies.com or get in touch at +91-844-777-6623.

The post Why Website is Important for Your Business appeared first on RKG Technologies.

Great but if you think then you will find that all this trendy news & articles have been seen from last one year. We need to analyze the future of digital marketing & its challenges. So where does our business marketing stand now? The majority of businesses/marketers are not thinking or considering future marketing yet. According to survey figures, the majority of marketers are focused only on the present, not on the upcoming future.

How & Why….? Marketing Is changing –

As we know that Digital Marketing Services is growing very fast in last 4-5 years & some people & businesses are not paying attention to it. All these marketing changes are coming in different waves for almost a decade & these marketing changes are not going to settle down easily. Digital marketing is going to the very brutal in the coming years.

As everyone knows that businesses are getting competitive & they are being aggressive towards business growth. A word growth that you hear everywhere. Form an MNC for small & start-up businesses. Growth…. Growth…. Growth.

So now what a marketer can do for the growth of the business? I am trying to explain the thing here like what is going on? How marketing is changing? What will be the future of marketing?

Marketing – What’s going on in the market –

After reading several topics, articles, I found that the marketing predictions are mainly focused on technology, channels & platforms. I think that we have been years of jumping in between the trendy channels & tools without having any solid vision or any solid objective of digital marketing.

with the advantage of effective tracing tools & digital marketing data, marketing companies are being centralized the marketing agencies to a ROI factory. Nowadays this is becoming very aggressive & marketers are shifting to the execution side from the creative side.

From the marketing industry analysis, more than 50% of the suggestions that they are likely to change their jobs within 3 years & 38% suggest that they are likely to change their job within one year. Since everyone is under stress & the marketing is shifting to the ROI, not the building the brand that can generate the future ROI.

Consumer Change – Are We ready for the next generation?

Where we are ready or not, but we have to deal with the next market generation – our latest consumer group. According to a survey our 40% next consumer will be from the new generation.

What is the impact of this shift on businesses? We could have some hints but we can’t predict the nature of the consumer group. Since the new generation has a constant change in their taste & Content consumption. SO marketers will need to catch up very fast with the creativity & solid data & details to be able to attract the next generation to the businesses.

Change in the Marketing Skills –

As we know the effect of the technology we have to tie up with the infrastructure, data, technology. Before understanding the demand of any business in the market we need to understand the environment they serve in.

As nowadays every business hire data analyst so that they can analyze the current market data & create their marketing strategy accordingly. In the current digital era, we always ready to deal with the new marketing skills & technologies. We need to understand the business requirement for the future & the marketing goals for the growth of the business.

Digital Marketing Trends in 2021

Listed some popular marketing trends of 2021, will the detailed blog on this as well very soon.

• AI & Automation
• Social Commerce/Shoppable Posts
• Micro-influencers
• Niche social media channels
• Vlogging
• Personalization
• Voice Search
• Chatbots

The post The Future of Marketing: Digital Marketing Trends in 2022 appeared first on RKG Technologies.

In this digital era, it’s very very important to have an online/digital presence through any digital medium or platform. Since now a day, most of the people search about the products & services on the internet before making the decision.

What is Digital Presence?

First, we need to know that what is the digital presence then we can better understand why it is very important for your business.

Digital Presence is how your business appears on the Internet. It is likely what people find when they search on the internet for their requirements about any products or services. It includes –

• Your website
• Your social media accounts like Facebook, LinkedIn, Instagram, Twitter, etc.
• Your business listings Like Just dial, Sulekha, Google My Business, etc.
• Your Digital Ads
• Your Reviews on the digital platforms.

Why Do any businesses need a digital presence?

In today’s digital era when people have any requirements, they ask it from Google or search online. And if your businesses have a very good online/digital presence then customers will find you. If the customer is not able to find you then it’s total your loss. So every business must have its online presence. Also, any customer who is looking for any kind of products & services might want to know below things –

• Who – Who does your business belong, like company, dealer or franchise.
• What – What products & services your sell or provides.
• Where – where your business is located.
• When – When are your open means what are the business hours & holidays.

Any content, Images, Videos that you update on your website or digital platform will have the answer to the above question.

Be Present & Be Visible –

Did you know over 90% of the users used content marketing as a part of their brand marketing strategy? Stay visible.

The first step of starting a business is to make your business digital presence very strong & effective. You need to create a brand name & its strong online presence.

Make it Easier for Potential Customers Come to You

Today if any-one want any information about any company then they search it online to know about the company. So your business must have a robust approach to reach about to their potential customers, Since any potential customer will not put much effort into finding your business. So If you have the right approach to your digital presence then your potential customer will find you. A simple Google search should provide them all the information they are seeking.

Easier to Showcase Your Products and Services

The Internet gives the information about the business & their products & services. So every business must have their products & services showcase on the internet so that customers can easily find them.

Portfolio & Reviews

Businesses can also have their portfolios & reviews in their digital presence to increase the possibility of the getting potential customers. Since now a day’s reviews also play a very important role for the business. Any customer can check your online reviews updated on the internet to know about your portfolio & past works.

Social Media & Search Engine Optimization

Businesses must have robust & efficient social media marketing & search engine optimization. Optimized business digital presence visibility is more as compared to the non-optimized business digital presence. Since optimization leads to updating content & images in proper format So that the customer can easily get to the business.

We at RKG Technologies offer the best web design, online presence, digital marketing Services. Get in touch with us.

The post Why Digital Presence is Important to Your Business appeared first on RKG Technologies.

There are thousands of brands that are taking actions by producing the latest, creative and innovative campaigns

Since marketers who prioritize ad campaigns are more likely to see positive responses from customers, no doubt that ad campaigns do more than just give you a customer. So here we pulled together a few of the leading Ad campaign examples for brands around the globe. Check out the strategies they are using, why it’s working and how it is possible for you to duplicate their victory.

1. Facebook- THUMBSTOPPER CAMPAIGN:

Facebook launches thumb stoppers campaign to narrate the art of storytelling. The Tumbstopper campaign uses 10-seconds short videos to narrate the complete stories that can reach the viewers. As internet plans get inexpensive, and the reach of smartphones has expanded across every nook and corner this makes a big impact on consumer behavior. Viewers are searching for content that they can consume within a few seconds.

2. FITBIT – FIND YOUR REASON CAMPAIGN:

Fitbit has introduced a fresh campaign for the brand called “Find Your Reason.”. The fitness-tracking brand’s task is to keep you on your path so you can live for your reason, It can be anything.
This excellent campaign take use of real stories of real people and helped in changing the perception of others

3 . PHILIPS – MAKES LIFE BETTER CAMPAIGN:

Phillips, which sells electronic items, says we hope that the campaign will spread awareness that the company is dedicated to improving the standard of people’s lives. In this ad campaign, it motivates men not to hide their emotions and express themselves as much as possible.

4. PEDIGREE – BRINGS IT BACK CAMPAIGN:

World’s Health Organization claims that the total number of people suffering from depression is equivalent to that of the total population of Indonesia which is the fourth largest country on the Earth. Suicide is the third leading cause of death in 15-19-year-olds and nearly 80,0000 people die by suicide each year. But a pet food brand “Pedigree” did it so well they managed to perfectly unite a timeless game that you play with your dog with the issue of depression.

5. NIKE – DREAM CRAZY CAMPAIGN:

Dream Crazy Campaigns,” conscious of a set of stories that characterize athletes who are household names and those who should be. It introduced the former NFL quarterback and the slogan: “Believe in something. Even if it means sacrificing everything. Just do it.”

6. PEPSI – MORE THAN OK CAMPAIGN:

After the 2019 Super Bowl Pepsi ads, Everyone likely chooses Pepsi over Coca-Cola. Even waiters started asking their customers, “Is Pepsi okay?” when their restaurants do not serve Coke or other sodas, which indirectly downgrades and makes Pepsi look unwanted. After that Pepsi came up with the ‘More than Okay’ campaign to celebrate their hungry consumers, show gratitude towards their restaurant partners, and, most essentially, address an audience that Pepsi is way more than OKAY.

The post 6 Advertising & Ad Campaigns You Must Know In 2020 appeared first on RKG Technologies.

The question that arises now is how you can safeguard your business in such a time as this? We have put together 6 ways you can help your business survive and even thrive in a time of crisis.

1. Plan for a crisis:

If you already have a crisis plan in place that is created to cope with natural calamities, you can modify it to suit the current situation. If you do not have a crisis plan to set into motion, we recommend that you come up with an emergency plan. You must ensure that your employees’ safety and business continuity is at the center of this plan. The framework of your emergency plan can be as follows –

• What measures can you, as a business, undertake to ensure your employees’ safety?
• What measures can you take to preserve your business in terms of operations as well as outbreak occurrence?
• In case your business and employee(s) are infected, how do you intend to address the situation?
• What platform or hotline can you make available for your employees to contact you?

2. Initiate a Work from home policy:

You might have a work from home policy that your employees can avail in case they are unable to report to the office. This would have been easy as only a handful of employees would be availing the option while the rest hold the front at the workplace. The lockdown situation has increased the scale of work from home provision if you choose to extend it to your employees. So, to ensure that you leverage this provision successfully, we recommend that you create an airtight policy for crisis times.

• First, go through your employee list and screen out those eligible to avail of this provision.
• Second, check technical requirements that need to be extended for your employee to operate remotely.
• Third, create and circulate guidelines of remote working among your employees.

3. Ensure seamless communication with employees:

The best way to ensure that the top-down communication flows seamlessly is to keep the managers, team leads, and supervisors informed. Irrespective of the progress you have made in terms of planning and execution, it is always discreet to keep key people in the loop. If these point contacts are appraised, they will ensure that the employees reporting into them are aware of the business situation.

4. Keep all employees in the loop:

In addition to keeping the key point contacts informed, it is important to share all other employees with information that is relevant to them. Everyone needs to feel important enough to receive up-to-date information from their management. You can choose various platforms such as an email, or live/video chat to keep your employees up to speed. Ensuring a clear and discreet communication line with employees will also keep them from panicking.

5. Set in motion a workplace cleaning drive:

Be reminded that the coronavirus lockdown will end sometime and your employees will report back to work. So, before your employees get behind their work stations, ensure that you fumigate your workplace top-down and sideways. Also, during lockdown as well as afterward, continue to educate and remind your employees to keep themselves and their surroundings squeaky clean. You can also provide essentials such as sanitizers and wipes to help your employees maintain hygiene.

6. Make the most of government’s relief measures:

The global economy has suffered a huge blow due to the coronavirus outbreak. In this situation, governments of various countries are doing their bit to help businesses operating in their turf survive. We recommend that you keep yourself informed about these measures and make the most of them. Some of the relief measures that most governments have extended to aid small and mid-sized businesses include deterring the deadline of income tax declaration, disaster relief loans with low-interest rates, and tax credit provided to employers. You can cover most of the business expenses such as salaries, debt servicing, and other fixed expenses, by availing the disaster recovery loans.

The COVID-19 has opened the eyes of businesses and economies in general to gear up for unforeseen circumstances such as these. The solace, however, is that businesses have facilities at their disposal to find means to survive during a crisis and thrive after it has passed. Get In Touch.

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